They embed fees they’re hoping you forget about
Sometimes gyms will add fees that are easy to forget such as a maintenance fee for which you are charged once every three months, or bi-annually. “The maintenance fee is in addition to your monthly membership fee,” explains Steven McDaniels, director of fitness and recreation at Beacon College in Leesburg, Florida. “Often, when a customer starts a gym membership, the salesperson briefly will mention the maintenance fee almost as an afterthought just to get it out the way.”
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They purposely make the monthly fee look inviting
When a gym has “$10 a month” offer, who wouldn’t want to sign up? Except there’s usually a registration fee and an annual fee on top of the monthly fee. So if you’re paying a $120 annual fee, and a monthly fee of $10, then you’re really paying $20 a month. And, they’ll continue to bill you! “They’ll do this even though the facility knows you haven’t used the gym for several months or years. That means they only want your money—and not your participation with them. They will gladly continue to bill you even if you never go,” says McDaniels.
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