Fake Chicken: Beyond Meat
Compared to real chicken, plant-based Beyond Meat—created from soy and pea protein—packs a higher nutritional punch (a 120-calorie serving boasts 20 grams of protein) for less money. Their hensanely delicious Chicken-Free Strips shreds just as well as any boneless, skinless breast.
“When you [cut it up] and combine it with, say, chopped tomato and lettuce and mayonnaise with some seasoning in it, and wrap it in a burrito, you won’t know the difference between that and chicken,” says food writer and cook Mark Bittman. “I didn’t, and this is the kind of thing I do for a living.”
Fake Eggs: Beyond Eggs
A powder made of legumes, grains, starches, fats and natural gums, Beyond Eggs recreates the real deal across the edible spectrum from baked goods to scrambled “eggs.” (Up next: Dive into risk-free raw cookie dough!) They’ve also got a line of “Just Mayo” that tastes so good—no yoking around—it’ll fool any Earl of Sandwich.
The plant-based egg substitute is lactose-, soy- and gluten-free, lacks any cholesterol, and eliminates the risk of food safety concerns like antibiotics use or avian flu. If you’re vegan, allergic, or concerned about the humane treatment of chickens, Beyond Eggs satisfies your taste buds without environmental or ethical worries. What’s more, it’s 18% cheaper than battery cage eggs. Debuting in August, their products will be sold in retail outlets as well as to industrial food manufacturers and restaurant suppliers.
Fake Candy Bars: Unreal Candy
Like M&Ms? Snickers? Reese’s? Then you’ll love the healthier counterparts Unreal Candy has developed for these indulgences—sans corn syrup, hydrogenated fats, GMOs, preservatives and artificial colors and flavors. Using real cane sugar and organic blue agave, these “unjunked” treats slash between 9 and 14 grams of sugar from their mainstream friends.
It all started when the dad of 13-year-old Nicky Bronner confiscated his Halloween candy for being too unhealthy, and Nicky set out to prove his dad wrong. After talking to doctors and food scientists, he soon realized dad was right—so he teamed up with chef Adam Melonas to create Unreal. And believe us, if these gourmet-tasting treats pass teens’ tests, you know the stuff is good. Satiate your sweet tooth at CVS, Target or Stop & Shop.