Trend: Healthy fast food gets you in the door. But then you order what you want anyway.
Justin Sullivan/Getty Images
There’s a good chance you won’t even order these healthier items at all, according to this fascinating Huffington Post article, which says that healthy food items are basically just marketing tools to lure in customers. “But once customers are in the door, they often order unhealthy food no matter what,” writes Joe Satran. “Even those drawn by the promise of a diet-friendly meal often end up ordering the burger and fries.”
Continues trend forecaster Marian Berelowitz of JWT: “People might not actually have any interest in actually getting this item, but they’ll sort of appreciate it being there. Or maybe they’re thinking, ‘Well, next time I’ll get that.’ But then they never actually do.”
Healthier doesn’t mean healthy.
According to the National Restaurant Association’s 2013 Restaurant Industry Forecast, 75 percent of women and 66 percent of men say they’re trying to eat healthier at restaurants than they did two years ago. Keeping with the trend, more quick-service restaurants are rolling out so-called nutritious options as more consumers demand them. The chains are also reducing serving sizes, calories, and fat, and offering more whole grains and veggies.
Even so, we discovered many dishes marketed as healthier choices are still packed with more sugar, sodium, and calories than you might think. Take a look on the next slides. If you do decide to indulge, try to eat fresh, unprocessed whole foods the rest of the day to help offset your splurge.