Jeremy Renner’s Super Bowl Excitement a Year After His Inspiring Recovery: “Everything’s Heading in the Right Direction”

Updated: Feb. 08, 2024

The action star and his 11-year-old daughter team up for a punchy commercial with a lot to be hyped about ahead of Super Bowl LVIII.

Data suggests that in 2023, Super Bowl LVII was the most-watched TV program of all time in the US. Of course that was before Taylor Swift’s conversion as a WAG of the NFL.

Long before legions of Swifties were wearing red and gold, Jeremy Renner was—and let’s just say, it wasn’t to cheer on the Chiefs. This week The Healthy by Reader’s Digest chatted with the Northern California native, who stars in a Super Bowl commercial for Silk Protein Almond Milk. “My team is there,” the 49ers fan told us, and he will be, too. However, that’s not the only reason this weekend is so special.

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We remember that last February, Renner was fighting through a fierce recovery after trying to stop what CNN reported was a seven-ton snowplow from crushing his grown nephew as it slid on the ice in Reno, NV. Recently, having made a remarkable turnaround, Renner visited the hospital where he received care to thank the staff.

He’s been quoted saying that his daughter, Ava, was his greatest motivation to stay strong through the physical rehabilitation process. Now the father and daughter star together in their first advertising spot ahead of what will surely be a memorable Super Bowl. The soundtrack is the aptly chosen James Brown track, “I Feel Good,” with Renner flexing some breakfast time stunts and Ava reacting as a tween daughter might. No matter which team you root for Sunday, this 53-year-old proud dad has clearly triumphed.

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Jeremy Renner and Ava Berlin Renner Matt Winkelmeyer/GA
Jeremy Renner and Ava Berlin Renner attend the Los Angeles premiere of Disney+’s original series “Rennervations” at Regency Village Theatre on April 11, 2023

The Healthy by Reader’s Digest: First of all, it’s so fun to see you and your daughter “feeling good” and having so much fun in this commercial. Was this the first professional project you two have worked on together, and how did she react to the opportunity? 

Jeremy Renner: It is her first job ever. And what an exciting first job. I let her know how lucky she was. I was like, “I mean, honey, I’ve done probably 35 commercials and campaigns and it took me 35 years. I’m doing my first Super Bowl commercial and this is your first job. And you have your own [director’s] chair!” It was a wonderful, wonderful experience. Her saying yes to it was the real kind of impetus to ultimately do it. 

The Healthy: You two have a lot to be excited about this year.

Jeremy Renner: It was a wonderful celebration to do something together about how far we’ve come in the last year. And I think the campaign in the Silk commercial kind of exudes that and shows that. I think it’s pretty hopeful and inspiring and everything about it is authentic. ‘Cause also you have to realize that this is a year later. I was doing Silk protein shakes all throughout my recovery because I needed to get extra goodness and nutrients into my body that it was lacking.

The Healthy: What’s your go-to blend?

Jeremy Renner: I like the almond milk. Of course protein powder and any other mixes I want in there. Then always some kind of fruit. This morning I was all about blueberriesSo when they came around a year after, in my recovery, I let them know. I’m like, “Guys, this is like an easy one. I’ve been doing this all along. This is awesome.” And I didn’t know what the writing was, but the whole campaign was essentially what it looks like in my house.

So it was just, it was an easy, natural, thing for my daughter and I to go do. And then to be able to be a part of it on a big stage with my team, the 49ers going to the Bowl, that’s like, you know, everything’s kind of heading in the right direction, a wonderful direction at the beginning of this year. I’m very, very excited. 

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The Healthy: How much or how little do you factor nutrition into your daily habits?

Jeremy Renner: It’s a huge factor, right? How did I get nutrients in my body? Because mind you, my skull was crushed and my jaw was broken, but I could suck down the smoothie. I was losing a lot of weight in the first few months of coming back. So it started there.

Then I’d use peptides and all these different shots to try to get nutrients in my body. I had to operate off blood panels, what my body was producing and not producing. Now I still do it, and it’s a big part of my life. It has to be a big part of my life, whether I want it to or not.

But I really enjoy it. I enjoy understanding the body, understanding wellness. And longevity is important. I think I would do a big disservice, you understand, if I didn’t come back stronger from being spared, right? There’s a lot of things and people that help me stay alive through this, and it would be a disservice to them and whatever higher power kind of pushed me through to continue, not to love on wellness and love on longevity.

So now I’m going to be here for a very long time, gosh darn it. And I’m going to be happier, healthier and stronger than ever before. 

The Healthy: What an awesome perspective. How will you be watching the game on Sunday? 

Jeremy Renner: I’m going to be at the Bowl.

The Healthy: Oh, awesome! 

Jeremy Renner: Yeah, a lot of stars are aligning here. I’ve been partnering with Silk, and they’ve been wonderful, and to do this big game commercial with my daughter, and then also CBS is airing the The Super Bowl and my team is there, the 49ers. So I’ll be there in a box, with Paramount and with Mayor of Kingstown, representing them and us and the Niners.

And then I can’t wait to watch our Silk commercial with my daughter. There’s so many things there that I’m so excited about. So I feel like I already won in so many ways, right? First of all, I’m here, I’m healthy and I’m happy and I’m feeling pretty damn good.

And then my daughter and I do the Super Bowl commercial and get to go to this big game with my team on top of it. Wow, because when we did the commercial, mind you, the Niners were in the running, but they weren’t in the Super Bowl yet. So this is pretty awesome to come so far and kinda celebrate this.

The Healthy: What do you have coming up that you’re working on?

Jeremy Renner: Yeah. The main thing, season three of Mayor of Kingstown is coming out. I’ve been busy putting together my [recording] album that just was released, Love and Titanium. I’ll be doing more work with that and for now, I’m focusing on the RennerVation Foundation, which is for filling in the gaps for foster families and foster kids. I’ll be spending a lot of my time doing that this summer. 

The Healthy: Finally, one question we ask everyone. What’s one self care ritual you refuse to skip? 

Jeremy Renner: Oh, that’s easy. That’s my morning shake. That’s one that I do 100% of the time. The rest of them it’s like 80%. You don’t want to know how much I have to do to do self-care. It’s a long, long, long eight-hour day of self-care. But the one step I never miss is my Silk protein shake.

This interview has been edited for length and clarity.